Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend ...
1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by b...
As a small business owner, you’ll want to get positive returns on a limited marketing budget. It’s important to monitor t...
The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on ...
Long-standing customers form the backbone of a strong, well-established business. Make it your mission to ensure that the vas...
Two examples of this effective technique show you how you can set up your own focus groups. The concept of focus groups simpl...
If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new customers an...
Choosing the best export target(s) for your business is critical because ‘getting it wrong’ can waste time, energy and mo...
A competitive advantage is something that you offer or have that the competitor does not. There must be some compelling reaso...